Behavioral Frictions in Ecofriendly Choices- Part 1 Making a shift in behavior is exactly what we need to get to the ideal world that we aspire to for us and for the generations to come. However, behavioral change is a flower with many thorns. As we get up and about to implement change, we face […]
The Fault in our ‘Climate Change’: The Role of Perception in Preventing Action
The Fault in our ‘Climate Change’: The Role of Perception in Preventing Action If you haven’t made the link yet, the title of this blog post is inspired by the famous book ‘The Fault in Our Stars’ by John Green, in which both main characters are sick with a serious disease. Being sick is not […]
Behavioral Change and Ecofriendly Choices
Behavioral Change and Ecofriendly Choices Have you ever wondered what does it take to live in our dream world? Picture a place where there is no pollution, no microplastics, and no inequalities. It’s a world where people are not just existing but thriving – happy, healthy, and in sync with our beautiful planet. The view […]